Our Services

We are experts in Human Intelligence. Design Thinking and agile principals are at the heart of how we deliver meaningful research solutions. Check out our evolving list of products and services or we’re always happy to chat about custom studies.

  • The Research Coach™

    One day workshops and tools on how to leverage marketing research affordably for business benefits

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  • The BenchStrength Innovation Suite™

    We bring the latest tried and tested approach to innovation, strategy and problem solving. Experts in design thinking, human intelligence, agile practices and coaching; we can help generate robust and innovative solutions, anchored in the voice of your customers.

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  • The BenchStrength Agile Suite™

    We live in a world that demands faster, cheaper and better solutions! We need to be smarter, more agile and deliver on the money. The BenchStrength Agile Suite™, is a group of research methodologies and tools based on human centred design techniques and agile principles, that result in smarter outcomes, guaranteed to save you time and money.

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  • Tools & Techniques

    • Concept Exploration & Agile Advertising Qualitative
    • Rapid Prototyping
    • Online Bulletin Boards
    • Communities and Video Chats
    • Semiotics
    • Ethnography
    • Focus Groups & Depth Interviews
    • Customer Immersions
    • Online, Mobile & Digital Surveys
    • CATI Telephone
    • Intercepts
    • Qualitative Research (Core, Digital & Mobile)
    • Multi-modal Interviewing
    • Sensory

  • Practice Areas

    • Multi-modal Qual/ Quant Bespoke Solutions
    • Advertising Qualitative
    • Customer Experience
    • Retail
    • Concept Testing
    • Sensory Testing
    • Packaging Exploration
    • Design Exploration
    • Facilitation

Corporate Member

BenchStrength Consulting and Applied Research Inc. is a member of The Marketing Research and Intelligence Association (MRIA), a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry.