- Research Intent: Our client’s property was a direct competitor to C. F. Fairview Park Mall. We were tasked with understanding how our client’s property and shopping experience was perceived relative to the competition and identify potential enhancements to elevate the experience. An additional challenge was to secure leases with premium brands.
- Integrated Design: The study design was created and included Self- Ethnography, Focus Groups Intercepts with full spectrum of shoppers focusing on Women, (Millennial to Boomers) and to create touch points with men.
- Insights highlighted the optimal store mix, the role played by food, entertainment and socializing with the need for strong programming in the mall environment.
- Actionable Insights: Recommendations were implemented and as a result our client experienced sales increases of over 9%, securing the premium brands desired and attracted more visitors to the mall.
