We don’t want to blow our own trumpet, but we are proud to be called qualitative sensory experts!

Our expertise comes from years of experience testing food, beverages, and design for branding, packaging and customer experience for Canada’s top quick service restaurants, CPGs, and retailers. We fully appreciate and leverage the broader context, trends, and competitors, informing and influencing customer engagement.

Specialists in human intelligence, we explore all the sensory impressions from an empathic point of view: sight, sound, smell, taste, touch, auditory and environmental cues to uncover the emotional responses and insights that make or break your ideas with your target audience.

We partner with industry leading sensory quantitative partners with central location testing facilities and comprehensive panels.

We can flex our methodologies and tools to meet your needs and budget. We offer the Full up Sensory Experience™, The Agile Sensory Express™, and every combination in between.

Our Full Up Sensory Experience™ methodology helps to:

  • Reduce the risk of a CLT flop.
  • Test drive concepts and prototypes early in the process, and provide clear direction for optimizing concepts that powerfully leverage the voice of the customer throughout the proto-typing experience.
  • Build a customer lexicon for communication platforms.
  • Reduce overall costs.
  • Increase speed to market.
  • Accelerate the innovation process for client and customer with win/ win outcomes.

For more information on scale-able qualitative and quantitative sensory research solutions, please contact Paula Simm or Louise Sheedy.